The most important functions of berry packaging are protection, communication and keeping products together. Packaging is not only a container, but also protective corners and a tape that wraps the pallets.
The European market places very high requirements for packaging, especially retailers. This was stated by Harm Verpaalen, International Consultant of the International Trade Center (ITC) Project during the seminar “Post-Harvest Processing of Berries”, organized jointly with the Association “Berry Growing in Ukraine”.
The packaging should protect against bacteria and dirt in the first place. Berries covered with dust will not be accepted in a European store, emphasizes the expert. The information on the packaging must primarily present the name of the product. Country of origin, size and diameter, weight, product class are also to be specified on the package. “It is very important to specify the temperature at which the product should be warehoused and stored. For berries, it is a range from 0 to 2ºC. If you specify 1ºC, you will receive complaints”.
Facilitating reuse – this information should also be on the package, and besides the ease of opening, closing and dosing is now highly appreciated. “Packaging that is difficult to open or close causes negative emotions, which are transferred to the product as a whole”, – emphasized the expert.
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